Loketing Strategy
繁中
GEO

Generative Engine Optimization (GEO)

Be Found Where AI Searches First

AI Search Is Changing Brand Discovery

Answers

AI search can synthesize several sources into one response, changing how people discover and compare brands

Sources

Clear, verifiable facts and useful pages give answer engines stronger material to cite

Markets

Visibility must be assessed by engine, language, audience, and market rather than assumed from one test

Measure

Prompt sampling and referral analytics show changes over time without promising a fixed ranking

The Loketing GEO Framework

  1. 1

    Technical Foundation

    Crawlable pages, semantic HTML, and accurate structured data help systems understand your content. An llms.txt file is optional, and Google says it does not affect visibility in its AI features or Search.

  2. 2

    Fact-Dense Content

    Modular, quotable content packed with statistics, named frameworks, and clear answers. This is the real engine of AI citations, where published research shows the biggest gains.

  3. 3

    Earned-Media Authority

    Relevant third-party coverage can add independent context and corroboration. Its value varies by source, engine, query, and market, so we assess it alongside useful owned content.

  4. 4

    Query Fan-Out Coverage

    Map the full range of prompts your audience asks across ChatGPT, Perplexity, Gemini, and Google AI Overviews, then cover them with quotable, verifiable answers.

  5. 5

    AI Visibility Tracking

    Systematic prompt testing and AI referral analytics, reported with multi-sample averages and confidence intervals rather than single screenshots.

China vs Overseas GEO: Why the Playbook Differs

GEO varies by engine, language, audience, and market. We assess the channels and sources that appear for the client's actual queries before choosing a playbook.

Discovery environment

Overseas GEO

Test the target search and AI engines in each language

China GEO

Test the domestic platforms and engines used by the audience

Content mix

Overseas GEO

Useful owned content plus relevant independent sources

China GEO

Localized owned content plus credible platform and media sources

Validation

Overseas GEO

Sample real prompts and referral data over time

China GEO

Repeat the same process on the selected domestic platforms

The practical mix can differ, but geography alone does not determine what will be cited. We document the target engines, language, prompt set, sources, and test period, then adapt the work to the evidence.

Our GEO Work

+50.7%

Relative increase in AI citation share

For a Hong Kong mental-health charity, 11.60% → 17.48% across the same 50 Cantonese questions, comparing matched seven-day windows (15-21 May and 21-27 June 2026). This was observed during the engagement; the evidence does not isolate GEO's causal contribution.

Source: Otterly exports

+17.6 pp

Service landing-session engagement increase

51.0% in April → 68.6% in 1-18 August 2026, across all channels.

Source: GA4

868

Recorded apply/referral clicks

June-18 August 2026. These events record handoffs into the application/referral journey, not completed applications or unique applicants.

Source: GA4

Read the full anonymised GEO case

Why Loketing for GEO

White-Hat and Sustainable

We build durable authority with compliant, white-hat methods. No grey-hat advertorial dumping that collapses over time, which matters for institutions and regulated brands.

Honest Measurement

AI output is non-deterministic, so single-screenshot metrics mislead. We report visibility with multi-sample averages and confidence intervals, not guaranteed-ranking theatre.

China and Overseas Fluency

We create English and Traditional Chinese content, then test visibility by engine, language, audience, and market instead of assuming one universal regional split.

Grounded in Research

Our approach draws on the published GEO research paper, whose controlled benchmark found that some content interventions improved source visibility. We use it as research input, not a guaranteed result for every brand or engine.

How We Measure GEO Success

Visibility

Are AI models mentioning your brand? We track citation frequency across ChatGPT, Perplexity, and Gemini.

Trust

Is your brand cited as an authority? We measure positioning: whether you're the recommended option or just mentioned.

Sentiment

How does AI describe your brand? We monitor the tone, accuracy, and completeness of AI-generated brand mentions.

Our GEO Process

  1. 1

    Wk 1-2: Technical Foundation

    Schema markup audit, site structure analysis, AI crawler access setup, and baseline prompt testing across a curated set of golden prompts.

  2. 2

    Wk 2-4: Content Strategy & Prompt Mapping

    Map target prompts to content gaps, design the topic-cluster architecture, and build a content calendar around the highest-value AI search queries.

  3. 3

    Wk 4-12: Content Production

    Produce fact-dense, modular content optimized for AI citation, each piece targeting specific prompts with named frameworks and verifiable statistics.

  4. 4

    Ongoing: Tracking & Optimization

    Weekly prompt testing for top queries, a monthly full prompt audit, AI referral analytics, and content refinement based on measured results.

Primary references

Frequently Asked Questions

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