Loketing Strategy
繁中
GEO

Generative Engine Optimization (GEO)

Be Found Where AI Searches First

AI Search Is Replacing Google

800M+

Weekly ChatGPT users actively searching for products and services

60%

Of Google searches now end without a click (zero-click)

34.5%

Click-through decline when AI Overviews appear in results

5-25x

Higher conversion rate often reported for AI-referred visitors, who arrive pre-qualified

The Loketing GEO Framework

  1. 1

    Technical Foundation

    Schema markup, structured data, crawlability, and llms.txt make your content machine-readable. This is the enabler: necessary, but on its own it brings almost no new traffic.

  2. 2

    Fact-Dense Content

    Modular, quotable content packed with statistics, named frameworks, and clear answers. This is the real engine of AI citations, where published research shows the biggest gains.

  3. 3

    Earned-Media Authority

    Real third-party coverage and citations from trusted sources. AI systematically favors earned media over brand-owned content, so this is where credible authority is built.

  4. 4

    Query Fan-Out Coverage

    Map the full range of prompts your audience asks across ChatGPT, Perplexity, Gemini, and Google AI Overviews, then cover them with quotable, verifiable answers.

  5. 5

    AI Visibility Tracking

    Systematic prompt testing and AI referral analytics, reported with multi-sample averages and confidence intervals rather than single screenshots.

China vs Overseas GEO: Why the Playbook Differs

GEO is not one game. What earns AI citations overseas is close to the opposite of what works inside China, so we run two distinct playbooks.

What ranks

Overseas GEO

Your own structured site content

China GEO

Third-party media coverage

Primary method

Overseas GEO

Original, quotable content AI can understand and cite

China GEO

Mass media seeding and placement

Sustainability

Overseas GEO

High: white-hat and compliant

China GEO

Grey area: platform-dependent, lower durability

Why they diverge: overseas search engines spent a decade penalizing undisclosed sponsored content, so compliant media tag advertorials as nofollow and international AI models discount low-trust sources. Inside China, domestic media still ranks, so media seeding still moves visibility there, but it does not transfer overseas and carries compliance risk.

Our GEO Work

+80%

AI-referred sessions to a client site

For a Hong Kong mental-health charity, AI-referred sessions grew from 122 to 220 over the monitoring period, led by Perplexity.

Source: Loketing GEO monitoring (Otterly.ai + GA4)

2x

Key service-page sessions

The client's priority service pages doubled their share of site traffic, from 3.6% to 8.3%, after GEO content restructuring.

Source: Loketing GEO monitoring (GA4)

~26%

Domain citation share on branded queries

On branded service queries, the client's domain appeared in roughly a quarter of all AI citations, measured with multi-sample averaging.

Source: Loketing GEO monitoring (Otterly.ai)

Why Loketing for GEO

White-Hat and Sustainable

We build durable authority with compliant, white-hat methods. No grey-hat advertorial dumping that collapses over time, which matters for institutions and regulated brands.

Honest Measurement

AI output is non-deterministic, so single-screenshot metrics mislead. We report visibility with multi-sample averages and confidence intervals, not guaranteed-ranking theatre.

China and Overseas Fluency

Bilingual GEO across English and Traditional Chinese, with two distinct playbooks because what earns AI citations overseas is close to the opposite of what works inside China.

Grounded in Research

Our approach follows published GEO research from Princeton and Georgia Tech (KDD 2024): citations, quotations, and statistics can lift source visibility by up to 40%, with structure adding a further 17.3%.

How We Measure GEO Success

Visibility

Are AI models mentioning your brand? We track citation frequency across ChatGPT, Perplexity, and Gemini.

Trust

Is your brand cited as an authority? We measure positioning: whether you're the recommended option or just mentioned.

Sentiment

How does AI describe your brand? We monitor the tone, accuracy, and completeness of AI-generated brand mentions.

Our GEO Process

  1. 1

    Wk 1-2: Technical Foundation

    Schema markup audit, site structure analysis, AI crawler access setup, and baseline prompt testing across a curated set of golden prompts.

  2. 2

    Wk 2-4: Content Strategy & Prompt Mapping

    Map target prompts to content gaps, design the topic-cluster architecture, and build a content calendar around the highest-value AI search queries.

  3. 3

    Wk 4-12: Content Production

    Produce fact-dense, modular content optimized for AI citation, each piece targeting specific prompts with named frameworks and verifiable statistics.

  4. 4

    Ongoing: Tracking & Optimization

    Weekly prompt testing for top queries, a monthly full prompt audit, AI referral analytics, and content refinement based on measured results.

Frequently Asked Questions

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