About Loketing Strategy
Marketing That Works for People and for AI Search
Our Story
Our Approach
GEO (Generative Engine Optimization)
Making brands visible to ChatGPT, Perplexity, Google AI Overviews, and Gemini through structured, fact-dense content architectures.
Marketing Storytelling
Turning brand messaging into stories worth reading, using narrative to build credibility instead of relying on claims alone.
MarTech Integration
Selecting, integrating, and operating the right marketing technology stack: SEO, ads, CRM, and AI automation.
By the Numbers
Leadership

Faye Ng
Co-Founder, Digital Marketing & Content Strategy
Faye Ng brings over 16 years of marketing-strategy experience in Mainland China, with a talent for building personal and brand influence from zero to one — growing a travel-content account from 0 to 100,000+ followers and producing Douyin accounts with tens of millions of cumulative views. As the producer behind Hong Kong's first Xiaohongshu (RED) tutorial series, she built a proprietary HK and Greater Bay Area RED creator roster and excels at turning professional and academic information into platform-native content. She has served 100+ brands across Hong Kong and Mainland China — spanning F&B, healthcare, mother & baby, education, beauty, fashion, and retail — backed by a network of 100+ Mainland mainstream and education media relationships and access to 1,000+ online news outlets.
- ·Social media & content strategy: full-platform planning across Xiaohongshu, Douyin, WeChat, Weibo and Zhihu; producer of Hong Kong's first Xiaohongshu tutorial series; proprietary HK / GBA RED roster.
- ·Brand growth & media relations: 100+ HK and Mainland brands served; a network of 100+ Mainland mainstream and education media (People's Daily Online, Tencent, 21st Century Business Herald, ifeng, NetEase, Sohu, and more).
- ·Education-sector digital communications: former editor at a leading Mainland education media outlet; led Mainland communications and media features for multiple HK education brands.
- ·Online news & resource integration: access to 1,000+ Mainland online news outlets; turns complex brand and academic information into share-worthy, platform-native content.
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