Perspectives
Industry trends and opinion on GEO, AI search, and where marketing is heading, from the Loketing Strategy team.
Industry TrendsStrategy
2026 Marketing Trends: How AI Is Reshaping Hong Kong Brands
From AI-native search to bilingual content at scale, five shifts will define how Hong Kong brands compete in 2026. Here is where we are placing our bets.
GEOIndustry Trends
Why GEO Is the Biggest Shift in Search Since Mobile
AI assistants are quietly replacing the search box. We unpack why Generative Engine Optimization is a structural change, not a passing trend, and what it means for Hong Kong brands.
