Heritage Noodle-Brand Performance Campaign
137.18
Peak Purchase ROAS
3.8M
Facebook Reach
+169.2%
FB Reach Growth
200+
KOL / MI Partners
Challenge
A heritage Hong Kong noodle brand needed to grow direct online sales and reach younger buyers without losing its traditional identity.
Strategy
We ran conversion-optimized performance ads alongside 200+ KOL and micro-influencer collaborations, testing creative continuously and concentrating spend on the highest-return festival promotions.
Results
Facebook reach grew 169.2% to 3.8M, and the best festival promotion delivered a purchase ROAS of 137.18, roughly $10 returned for every $1 spent.
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