Heritage Noodle-Brand Performance Campaign

The brand wanted to grow online sales and awareness while retaining its established identity. The engagement began in April 2023 and covered ongoing social management alongside individual product and promotion campaigns. The highlighted purchase-ROAS result belongs to a July 2025 promotion whose advertising report lists an end date of 12 July 2025.

The documented scope included advertising planning and placement, promotional design, content creation, and management of Instagram, Facebook and Xiaohongshu content, enquiries and comments. Product-launch work also included creator engagement and partnership coordination. The wider programme recorded more than 200 KOL and micro-influencer collaborations; this count covers the programme rather than the single July promotion.

The July 2025 advertising row reports 65 website purchases and a purchase ROAS of 137.18. Purchase ROAS expresses platform-attributed purchase value divided by advertising spend: roughly 137 units of attributed purchase value for each unit spent in that promotion. Separately, a social-account snapshot reports Facebook reach of 3.8 million and a 169.2% increase. The social snapshot does not establish the same reporting window as the July advertising row, so these results should be read separately.

The 137.18 figure is an exceptional individual promotion, not an account-wide average or a promised return. The available summary does not show the attribution window, currency, refunds or margin. Platform-reported purchases are not a verified count of unique customers, and purchase ROAS does not establish profit or incremental sales caused by advertising. The creator-collaboration count is a delivery measure rather than a sales result.