About · 關於

About Loketing Strategy

Loketing Strategy is a Hong Kong digital-marketing agency specializing in GEO, KOL management, performance advertising, and social strategy across Hong Kong, Macau, Taiwan, and Mainland China. We have served 100+ brands across healthcare, F&B, beauty, education, retail, and non-profit sectors.

Direct line

Yumi Leung

10M+ network-wide impressions300% conversion rate increase100+ brands transformedROAS 137.18 achieved3.53M+ campaign impressions10000+ KOL partnerships10M+ network-wide impressions300% conversion rate increase100+ brands transformedROAS 137.18 achieved3.53M+ campaign impressions10000+ KOL partnerships
Faye Ng

Faye Ng

Digital Marketing & Content Strategy Expert

Over 16 years of Mainland China marketing strategy experience, specialising in building personal and brand influence from zero. Grew a travel planning account from 0 to 100K+ followers; managed a Douyin account that accumulated 10M+ plays. Expert across Xiaohongshu, WeChat, Weibo, Zhihu, and Douyin ecosystems.

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Social Media Marketing & Content Strategy
  • Full-platform strategy across Xiaohongshu, Douyin, WeChat, Weibo, and Zhihu
  • Behind the first Hong Kong Xiaohongshu tutorial series
  • Built a proprietary Hong Kong / GBA Xiaohongshu creator database
  • Transforms academic or professional brand content into platform-native content that drives engagement and organic reach
Brand Growth & Media Relations
  • Served 100+ brands in HK and Mainland China across F&B, healthcare, mother & baby, education, beauty, fashion, retail, and lifestyle
  • Network of 100+ Mainland mainstream and education media, including People's Daily Online, Tencent, 21st Century Business Herald, Phoenix, NetEase, and Sohu
  • Skilled in media angle planning, press releases, and media relationship management
Education Sector Digital Outreach
  • Served Hong Kong universities, non-profits, and Michelin-starred restaurants
  • Former editor at a leading Mainland education media outlet; deep knowledge of Mainland education market and university admissions ecosystem
  • Planned Mainland-facing content and media coverage for multiple Hong Kong education brands
Online News & Resource Integration
  • Access to 1,000+ Mainland China online news media resources
  • Transforms complex brand or academic information into high-reach native content
Key Achievements
  • Grew a travel planning account from 0 to 100K+ followers
  • Managed Douyin account that accumulated 10M+ plays
  • 16 years of digital marketing experience in Mainland China
Brands We've Served

A selection of the Hong Kong and Mainland brands we've partnered with.

A Square
LISSE
璞善
THANN
K11 ECOAST
Nagamoto ながもと
兩姊妹(涼皮)
Amelic
Yung's Bistro
New Town Plaza 新城市廣場
ArtPiece
RegenLife
大新珠寶 Tai Sun Jewellery
草姬 Herbs
Lan Kwai Fong 蘭桂坊集團
Wyeth Nutrition
NAN (Wyeth / Nestlé)
RoyalMedic 御澤堂
快樂小羊
OPPO
EFX24
Y2L Fitness
BrainX
阿翁廚房 Ah Yung Kitchen
CUHK Medical Centre 香港中文大學醫院
Bridgeway 盛滙
Wi-Fi.HK
Magrat International Kindergarten
大埔振興牛丸
ABC Pathways School
宮崎肉本鋪
Kyoto Joe 京都ジョー
Client 33 (name TBC)
Umai Sushikan うまい鮨勘
Fumi 文
日本養殖魚類輸出推進協會
Shenzhen Charity Federation 深圳市慈善會
YouthMax
Li Ka Shing Foundation 李嘉誠基金會
CUHK Business School 香港中文大學商學院
永樂麵粉廠
Yuet Wo 悅和醬園
HK Master Ngan 香港奀師傅
Media Network

From People.cn and Tencent to SCMP and am730: the connections behind every campaign.

大灣區新聞社 baynp.com
騰訊網 Tencent QQ
鳳凰網 ifeng.com
新浪網 Sina
網易 NetEase
搜狐新聞 Sohu News
抖音百科 Douyin Baike
佛山新聞網 Foshan News
中華網 china.com
中國日報 China Daily
TOM網 tom.com
21CN
中國經濟網 ce.cn
本地寶 Bendibao.com
明報 Ming Pao
信報 Hong Kong Economic Journal
香港經濟日報 hket
中國新聞網 chinanews.com
央廣網 CNR
人民網 People's Daily Online
光明網 gmw.cn
央視網 CCTV
艾瑞網 iResearch
South China Morning Post
Hong Kong Free Press
am730
雪球 Xueqiu
晴報 Sky Post
星島日報 Sing Tao Daily
新華網 Xinhua
和訊網 Hexun
中國網 china.com.cn
千龍網 qianlong.com
北青網 YNET
OpenRice 開飯喇
投資界 PEdaily.cn
環球網 huanqiu.com
MSN
慧聰網 HC360
中國青年網 youth.cn
今日頭條 Toutiao
百度百科 Baidu Baike
U Lifestyle
U Lifestyle 港生活 · Travel · Food · Beauty · Blog · ezone
新假期 JETSO
香港01 HK01
Services · 五個專業

Our Services

From telling your brand story well to making AI search find you first

01

Storyteller First

Tell Your Brand Story Right

PR & Storytelling

Many agencies do PR, but few know how to 'tell your brand story' that actually moves people. We build compelling narratives with a Storyteller mindset — pitching Mainland and HK/Macau journalists, crafting press releases, planning offline brand events, elevating your brand from vendor to quotable authority.

  • 01Press release strategy and Mainland China media distribution (1,000+ outlets)
  • 02Journalist and media relationship management
  • 03Brand storytelling narrative strategy
  • 04Offline events and pop-up planning and execution
  • 05AI-friendly narrative architecture so ChatGPT/Perplexity can cite you
02

Social Content Operation

Full-Service Account Operation from Positioning to Publishing

Social Media Ops

We run brands across 10+ platforms — Xiaohongshu, WeChat, Douyin, Weibo, Instagram, Facebook — from account IP positioning and content planning to production and distribution, paired with community management and sentiment monitoring.

  • 01Account IP positioning and content strategy
  • 02Content production and multi-platform publishing
  • 03Corporate account setup and operation
  • 04Lookbook / TVC brand shoots
  • 05Community management, comment replies, and sentiment monitoring
03

Influencer Network

100+ Artist and KOL Resources, Integrated Marketing Under One Roof

KOL Management

We maintain a proprietary database of Hong Kong, GBA, and Mainland Xiaohongshu, Douyin, and WeChat creators, backed by a 10,000+ established KOL/KOC network. From identification and recruitment to contract management, content collaboration, and crisis management — we run the whole campaign.

  • 01Artist / KOL / KOC / KOS identification and recruitment
  • 02Contract and partnership management
  • 03Content collaboration and campaign integration management
  • 04Publishing analytics, data monitoring, and optimisation
  • 05Crisis PR management
04

AI Search Visibility

Generative Engine Optimisation (GEO)

GEO

Traditional SEO is no longer enough. As ChatGPT, Perplexity, and Google AI Overviews become users' go-to answer sources, we help brands restructure their content so AI search engines find you, trust you, and cite you.

  • 01GEO audit and competitor analysis
  • 02AI-friendly content architecture design
  • 03Structured data and Schema.org markup
  • 04GEO-oriented content strategy
  • 05Continuous optimisation and ranking tracking
05

Marketing Technology

The Right Tools, Expertly Connected

MarTech

We help brands select, integrate, and make the most of the right marketing technology stack — from SEO and ads to CRM and AI automation — turning technology into a competitive advantage, not a burden.

  • 01MarTech stack planning and selection
  • 02System integration and automation setup
  • 03Ad platform management (Google, Meta, Tencent)
  • 04CRM and marketing funnel optimisation
  • 05AI automation workflow implementation

Featured Case Studies

View All Case Studies
Retail / Property
01
Retail / Property

City-Travel Marketing for a Major Shopping Mall

A major shopping mall faced softening footfall and needed digital content to pull shoppers back into physical visits.

Healthcare / Non-Profit
02
Healthcare / Non-Profit

Medical-Innovation Launch for a Charitable Foundation

A major charitable foundation needed to build awareness and credibility for a non-invasive medical innovation across Hong Kong and Mainland China. That meant tr

Ready to Make Your Brand Unforgettable?

Let's talk about your next chapter.

Yumi Leung

Loketing Strategy Limited