Full-Network Marketing: How Loketing Drove 10M+ Impressions for One HK Brand
LS
Loketing Strategy
The Full-Network Approach
Traditional marketing silos, with social media, ads, and KOL managed separately, leave money on the table. Loketing Strategy's full-network approach integrates every channel into a unified campaign engine.
Our campaigns span 9+ platforms including Xiaohongshu, TikTok, WeChat, Facebook, Instagram, YouTube, Taobao, JD, and Pinduoduo, and each channel serves a distinct role, from awareness on Xiaohongshu and TikTok to conversion through performance ads.
Illustrative Campaign Results
Individual results vary by client, but here's what specific campaigns have achieved:
• 10M+ network-wide impressions and a 300% conversion rate increase, from one Hong Kong brand's annual full-network campaign
• A 137.18 peak ROAS for a single festival ad campaign for a heritage food brand, an exceptional result (the account's average ROAS runs closer to 10x)
• 200+ KOL and media influencer partnerships for that same food brand
• 3.53M+ total impressions and 4.23M+ KOL reach for a single healthcare-sector PR campaign
• 1,000+ domestic and international media outlets in our distribution network
How to Track Campaign Performance
Set up comprehensive tracking:
1. Configure GA4 with proper UTM parameters for each platform
2. Set up conversion events: contact_form_submit, cta_click, phone_click, email_click
3. Create platform-specific dashboards for KOL performance
4. Track ROAS across all paid channels with unified reporting
5. Monitor cross-channel attribution to understand the full customer journey
Frequently Asked Questions
Want to put these ideas to work for your brand?
