Medical-Innovation Launch for a Charitable Foundation
3.53M+
Total Exposure
5,755
Interactions
4.23M+
KOL Reach
80%
Baidu Index Growth
Challenge
A major charitable foundation needed to build awareness and credibility for a non-invasive medical innovation across Hong Kong and Mainland China, translating a complex clinical breakthrough for a broad public audience.
Strategy
We set the news narrative and placed it across 22 mainstream media outlets, amplified it through relevant medical, tech, and lifestyle KOLs, and reinforced searchability so the story stayed discoverable on Baidu.
Results
The campaign delivered 3.53M+ total exposure, 5,755 interactions, and 4.23M+ KOL reach, with the Baidu index for related terms growing 80%.
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