All-Network Campaign for a Tourism Connectivity Initiative
621,015
WeChat Push Reach
648K
Lead Travel-KOL Followers
2.74M
KOL Engagement (likes)
Challenge
A tourism and public-connectivity initiative needed to drive awareness and usage across visitors and locals, and to keep the message synchronized across social platforms and a large private-domain audience.
Strategy
We seeded mid-tier travel bloggers around festival hotspots, used embedded video for native discovery, synchronized posts across platforms, and pushed to a large WeChat private-domain list.
Results
A single WeChat push reached 621,015 people with zero failures, while collaborations with lead travel-KOLs put the campaign in front of their existing 648K-follower audiences, generating 2.74M cumulative likes.
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