All-Network Campaign for a Tourism Connectivity Initiative
621,015
WeChat Push Reach
648K
Lead Travel-KOL Followers
2.74M
KOL Engagement (likes)
Challenge
A tourism and public-connectivity initiative needed to drive awareness and usage across visitors and locals, synchronizing the message across social platforms and a large private-domain audience.
Strategy
We seeded mid-tier travel bloggers around festival hotspots, used embedded video for native discovery, synchronized posts across platforms, and pushed to a large WeChat private-domain list.
Results
A single WeChat push reached 621,015 people with zero failures, while lead travel-KOLs contributed 648K followers and 2.74M likes of cumulative reach.
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