City-Travel Marketing for a Major Shopping Mall
1,200+
Top-Post Engagement
6+
Inbound Comment Enquiries
Challenge
A major shopping mall faced softening footfall and needed digital content to pull shoppers back into physical visits.
Strategy
We seeded Xiaohongshu city-travel and family-day content, ran an IP crossover for novelty, and used comment sections to field floor, transport, and crowd questions.
Results
Top posts reached 1,200+ engagements, with comment sections turning interest into practical visit-planning questions.
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