Overseas Launch for a Premium Japanese Restaurant
244,100
Top KOL Post Views
178,693
KOL Post Reach
40+
Enquiries (low budget)
~$9
Cost per Enquiry
Challenge
A premium Japanese restaurant opening in an overseas market needed to fill bookings for high-end set menus on a modest launch budget.
Strategy
We produced bilingual content, ran lead-generation ads optimized for messaging conversations, and collaborated with food and lifestyle KOLs across Instagram, Facebook, and Xiaohongshu.
Results
A single half-day lunch promotion generated 40+ enquiries at roughly $9 each, while a leading KOL post reached 178,693 people with 244,100 views.
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