Coffee-Festival KOC Promotion
100K+
Traffic
20K+
Interactions
31
KOCs Mobilized
545K
Hashtag Views
Challenge
A specialty-coffee festival series needed to generate buzz and footfall across multiple cities while selling through limited-run products.
Strategy
We recruited 31 KOCs to create authentic, peer-level content around the festival experience, concentrating posting around the event window and a shared campaign hashtag.
Results
The series drove 100K+ traffic and 20K+ interactions, with the campaign hashtag reaching 545K views and products selling out.
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