Parent-Child Store-Visit Seeding for an Education Group
5,000+
Top-Post Engagement
6
Content Angles
Challenge
An education group needed authentic, parent-facing word of mouth to drive enrolment interest and visits.
Strategy
We seeded parent-blogger store-visit content on Xiaohongshu across multiple angles, from campus tours to admissions tips, designed to be saved and shared.
Results
Top store-visit posts reached 5,000+ engagements, building a discoverable, save-worthy content base for parents researching options.
Want to put these ideas to work for your brand?
Get in Touch