Ready-to-Eat Food-Brand Growth
100+
KOL / MI Partners
10.6K
Top Video Views
Challenge
A Hong Kong ready-to-eat food brand needed to build recognition for its packaged products and convert social interest into retail and online purchases.
Strategy
We paired performance advertising with 100+ KOL and micro-influencer collaborations and tied online demand to retail concept-store activations and tiered purchase incentives.
Results
Over 100 KOL and micro-influencer partnerships sustained a content ecosystem, with top videos reaching 10.6K views and driving traffic into retail channels.
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